Radio Jingles.

A radio jingle is constructed to advertise media products. Whether it be a radio show, station, event, a TV show, an upcoming movie, or an actual commercial product. For example, a station ident is used to give that station recognisability.

All jingles vary, as they all serve a different purpose and target audience. For example, a BBC Radio 1 jingle which is aimed at a younger audience, contains lots of sound effects, non-diegetic sounds with a fast pace. Sometimes parts of songs are also added to give an idea as to what music will appear on the station, or one of its specific shows. Whereas in contrast, a jingle for BBC Radio 4, which is aimed at the older generation contains soft mellow music, which could be associated with the show's presenter. Also, the voice-over is clear and easily understandable.

Codes and Conventions of a Radio Jingle:

• Always contain speech in the form of a voice over that provides clear and relevant information.
• They always have music that is also relevant to the target audience.
• Station idents occur frequently and are always the same sounding.
• Show promotions always give the name of the show and who presenting along with the time of day the show is on.