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Radio Production Blog

http://snc0910-nd1bradio-gemmagrayston.blogspot.com/

The Jingles.

For our first project, using Sound Booth, we had to produce radio jingles suitable for the college radio station, SNC. At first I found the software pretty hard to work with, but after experimenting around I mostly got the hang of it.

SNC Rock Hour Jingle

For my own show, I decided to do a 'Rock Hour', as I think it would appeal to a lot of people in the college. I brought in some CDs from home, and edited 3 newly released rock songs (All Time Low - Damned If I Do Ya (Damned If I Don't), Papa Roach - I Almost Told You That I Loved You and Linkin Park - New Divide) to 10 second clips, which I then used in my jingle. I also found fast paced fill in music on the software, which I also included. I thought this was effective as it fit in well with the theme of the jingle and target audience. Due to my stammer, Victoria kindly "leant me her voice" and recorded the voice overs for me. I think the jingle was successful but if I were to improve it, I would definitely try to make the song clips flow into each other better for a more clean sound and the volume levels to be equalised.

Script:

Fill in music begins.
"SNC, Rock Hour."
-Pause-
"Released this week."
"All Time Low."
ATL music clip.
-Pause-
"Papa Roach."
PR music clip.
-Pause-
"And, Linkin Park."
LP music clip.
-Pause-
"Everyday, 12 'til 1."
-Pause-
"SNC Rock Hour."

Fill in music fades out.

News Jingle

For the news jingle, I downloaded a piece of music which sounded relevant to the theme of news, and then edited it so it was shorter. Next, I added in a voice over (again, donated by Victoria) at the beginning saying "SNC News" and then at the end, "your stories, your world", which explains that the show is made up of relevant information for the students of Suffolk New College. The jingle is rather short, but still fits the required criteria.

Radio Jingles.

A radio jingle is constructed to advertise media products. Whether it be a radio show, station, event, a TV show, an upcoming movie, or an actual commercial product. For example, a station ident is used to give that station recognisability.

All jingles vary, as they all serve a different purpose and target audience. For example, a BBC Radio 1 jingle which is aimed at a younger audience, contains lots of sound effects, non-diegetic sounds with a fast pace. Sometimes parts of songs are also added to give an idea as to what music will appear on the station, or one of its specific shows. Whereas in contrast, a jingle for BBC Radio 4, which is aimed at the older generation contains soft mellow music, which could be associated with the show's presenter. Also, the voice-over is clear and easily understandable.

Codes and Conventions of a Radio Jingle:

• Always contain speech in the form of a voice over that provides clear and relevant information.
• They always have music that is also relevant to the target audience.
• Station idents occur frequently and are always the same sounding.
• Show promotions always give the name of the show and who presenting along with the time of day the show is on.

8-Shot Journey & Evaluation.

My journey is made up of a student appearing to have come out of class, using the lift, and then travelling across the Atrium until reaching the Learning Curve. I used a mix of close ups, mid-shots and long shots to add range to the sequence. I also used a high angled shot to emphasise the way in which my subject doesn't look happy with having to go the library. I then put these shots onto a storyboard to help me during the filming process.

Before going out to film, I had to stripe my tape to prevent me from accidentally recording over footage in the future. I then went on location to start to record my shots. I was happy with how filming went as Victoria, who I was paired up with on the project, was easy to work with and helpful. However, as I filmed the majority of the sequence in the college during the day, it was extremely busy and people kept purposely jumping in front of the camera. When I had gathered all of my footage I then used Adobe Final Cut Pro to edit my sequence. ‘Set in’ and ‘set out’ points had to be put into place which divided up my footage into clips, making it easier to put together.

Overall, bearing in mind this was my first Video Production assessment, I think it was a reasonably good attempt. However I think that the editing isn't as smooth as it could be, and shots could flow better, therefore in future projects I will focus on this aspect more.

Log Sheet.